al khaliji

al khaliji is well positioned to deliver a robust return for its shareholders, given the organization's growth plans over the medium-term 2010 to 2012. A detailed review of our business model, external environmental factors and the future economic outlook for our chosen markets was undertaken in the latter part of 2009 and we have arrived at a comprehensive roadmap for the coming years.

al khaliji's medium-term strategy, having been prepared against a background of global economic uncertainty, is aligned to economic reality:

• Primarily a Wholesale led strategy, on both a Conventional and an Islamic front
• Measured approach to expanding our Retail footprint
• Consumer offering will be principally to compliment and deepen our relationship with our Corporate and Business clients. We will offer a full product range to meet the lifecycle needs of their employee’s for banking, assurance and investment related products
• Offer a seamless banking proposition to our multi-national client base, with primary focus on Euro-Middle East trade flows
• Focus on Qatar and concentrate on areas of high growth potential (infrastructural projects in Qatar, Abu Dhabi)
• Allocate resource to uplift returns from our European operations

We will adopt a three staged approach:

• Consolidate
• Differentiate
• Grow to ensure al khaliji becomes the Bank of choice to our preferred customers and in turn deliver a significant increase in profitability by 2012