Florence Janin Goodman, the former Head of Corporate Affairs GCC at Barclays Bank has joined al khaliji in Doha as Senior Executive, Corporate Affairs. She was previously based in Dubai.
Florence is the latest senior appointment to the al khaliji executive team, having responsibility to drive all internal and external communications for al khaliji.
She has been specifically recruited as the bank steps up its activities in Qatar and readies for other GCC markets as the bank seeks to expand across the region.
Research conducted for al khaliji in Qatar earlier this year by polling group YouGov Siraj found that 45% of respondents would consider changing their current banking arrangements. The bank is looking to bring a new banking approach to the region in response to these research findings and customer needs.
David Proctor, al khaliji's Chairman's Advisor and Head of the Executive Team commented:
"Do you know a bank that you would call cool? No? Well that's why we thought it was time to build one. We have been listening to what bank customers in Qatar really want from a bank and are working towards delivering a next generation banking alternative, in true al khaliji style. We’re delighted to have someone of Florence's caliber on board to help us deliver this message as we expand in Qatar and other chosen markets".