al khaliji

• Senior Management presented medium-term strategy to Al Khaliji France S.A.
• McCall: "the medium term is aligned to economic reality and repositions al khaliji for a more effective role to leverage its footprint in Qatar and the UAE"

Doha, Qatar and Dubai, U.A.E. April 12 2010 : Senior management at al khaliji, the GCC's 'next generation bank', have outlined the bank's medium-term strategy to its subsidiary Al Khaliji France S.A., in both France and the UAE.

Demonstrating the bank's commitment to keeping its talented workforce fully informed of important developments, the Group Acting CEO Mr. Robin McCall together with members of the senior management, hosted a staff event in Dubai to advise Al khaliji France team that the bank remains on a journey towards being the Gulf's next generation regional bank by offering a positive, professional and enjoyable banking experience, tailored products and distinguished service for customers, employees and shareholders.

"Our medium-term strategy is aligned to economic reality and repositions al khaliji for a more effective role in leveraging its footprint in Qatar and UAE" CEO McCall added. "Following our Annual General Assembly which took place in Qatar, it is crucial that al khaliji shareholders and staff understand the bank's business strategy."

As the last phase of the integration with UAE subsidiary, al khaliji will soon complete the rebranding of its branches in Dubai, Sharjah, Ras Al Khama, and Abu Dhabi. The rebranding will include a complete make-over of the acquired BLC Bank (France) external signage to reflect the same brand identity as al khaliji Qatar, the "next generation bank".

al khaliji Head of Public Relations and Communications, Abeer Al Kalla said: "Our people are our ambassadors to the outside world and their understanding of the bank's strategy will enhance their role to better position al khaliji as a next generation bank."

Extending the concept of consumer choice into three countries, al khaliji customers in the UAE, France and Qatar benefit from the increased scale and efficiencies that the global group, headquartered in Qatar, can offer.

Acquired from BLC Bank in November 2008, Al Khaliji France S.A. maintains headquarters in Paris and four UAE branches located in Abu Dhabi, Dubai, Sharjah and Ras Al Khaimah offering retail and corporate banking products, services and advice to local, regional and international small and medium enterprises.